Glossary

B2B stands for Business-to-Business. It describes commercial relationships, transactions, products, or services that take place between two businesses, rather than between a business and an individual consumer. In a B2B model, one company sells goods or services to another company. The buying company may use those goods or services to…

B2C stands for Business-to-Consumer. It describes a business model in which a company sells products or services directly to individual customers for personal use. In a B2C relationship, the buyer is not another company or organization. The buyer is an everyday consumer who purchases something for themselves, their family, or…